Top 5 Sports-Tech Companies That Raised Big in 2025
The Marketing Team
AI is at the doorstep of every business today. Whether you’re a startup, a mom-and-pop shop, or a billion-dollar company like Apple, you will be affected by AI - better or worse.
But here’s a cool fact, not every business needs to be AI! It’s great to have AI elements and have its services enhanced through it. In 2025, the sports-tech industry has seen explosive funding rounds that are rewriting how athletes train, teams operate, and fans engage.
At iCaptain, we see this not as isolated news, but as validation: technology is the main engine driving performance, profitability, and growth.
Here are the top 5 most significant sports-tech startups funded this year in 2025 and why each one is shaping the future of sport.
1. Teamworks – $235M Series F
Sport: Multi-sport (primarily NCAA, NFL, MLB, and global pro teams)
HQ: Durham, NC
Teamworks, the enterprise software platform for athletic operations, became a unicorn in 2025 with a $235 million Series F raised, bringing its valuation to $1.25B.
Its platform combines team scheduling, nutrition, NIL compliance, and athlete communication into one seamless hub trusted by hundreds of professional and collegiate teams.
2. Movetru – €1.4M Pre‑Seed Raise
Sport: Basketball, Ice Hockey, Soccer (and broader lower-body movement)
HQ: Belfast, Northern Ireland / London, UK, with expansion into U.S. markets
Movetru launched to market in early July 2025, raising a €1.4 million pre-seed round led by Two Magnolias (with IAG Capital, Angel Academe, Awaken Angels, and HBAN among others) to debut its wearable sensor solution and AI-powered app for biomechanical analysis.
Its system uses six 3D‑printed sensors to track joint angles, ground reaction forces, and movement symmetry, generating automatic screenings and movement scores. Early adopters include Premier League football clubs, the Belfast Giants (ice hockey), and athletes in basketball.
3. Playback.tv – $22M Series A
Sport: Basketball, Baseball, Esports
HQ: San Francisco, CA
Think Twitch, but for live sports. Playback.tv lets fans co-watch live games with athletes, creators, or analysts, interacting in real time via video, chat, and reactions. Their USP - entirely made for sports.
With a $22 million Series A led by Reddit co-founder Alexis Ohanian and supported by NBA and MLB investments, the platform is now integrated with League Pass products.
4. SportsVisio – $3.2M Extension Round
Sport: Basketball, Soccer, Cricket
HQ: New Hampshire, USA
SportsVisio uses computer vision and AI to automatically turn video footage into advanced statistics, heatmaps, and player analysis without human input.
In 2025, they closed an additional $3.2 million, bringing their total funding to over $9 million.
5. Fantasy Life – $7M Series A
Sport: Fantasy Sports (NFL, MLB, more)
HQ: New York, NY
Co-founded by NBC’s Matthew Berry and backed by Buffalo Bills QB Josh Allen and AEW’s Tony Khan, Fantasy Life raised $7 million to expand their media and tools suite.
Already known for its engaging newsletters and fantasy league tools, the company recently acquired Guillotine Leagues and is building premium content experiences for fans.
While many of the companies above are innovating in athlete health, fan engagement, or fantasy gaming, iCaptain operates in a fundamentally different but equally critical domain: the engine room of sports. Our focus is on operational efficiency, team management, multi-layered scheduling, and revenue generation through tools like our Marketplace, all tailored specifically for cricket and its global evolution.
