A New Era Begins: iCaptain Welcomes Unmukt Chand as Brand & Equity Partner
The Marketing Team
Every sport has inflection points, moments when a new idea, a bold force, or a breakthrough technology shifts what’s possible. For us at iCaptain.io, this is one of those moments.
We are proud to welcome Unmukt Chand as our Brand & Equity Partner. A celebrated cricketer, a global sports ambassador, and a leader who has inspired athletes across continents, Unmukt now steps into a new arena: shaping the future of sports management technology.
This partnership marks a major milestone in our mission to build the world’s most frictionless platform for sports academies, coaches, facilities, and parents.
Why This Partnership Matters
The world of sports is changing. Parents expect transparency. Athletes expect personalization. Academies need digital systems that help them scale. Coaches want flexibility and autonomy. Most importantly, sports businesses want to sell more and better.
The old model was scattered spreadsheets, untraceable payments, disconnected communication. Slowing everyone down.
iCaptain exists to remove friction from that entire system.
Unmukt joins us at precisely the right time. With his experience across major leagues around the world and his deep familiarity with the academy ecosystem, he brings strategic insight, brand alignment, and on-ground credibility that accelerates our vision.
He believes in what we’re building, not as a spokesperson, not as a face in a campaign, but as someone contributing directly to the future of the product and platform.
The Vision: Transforming Sports From the Ground Up
Academies are the beating heart of sport. They are where curiosity turns into commitment, where raw potential turns into discipline, and where future champions take shape.
But academies often lack the digital infrastructure to support that growth.
With iCaptain, they can now:
- Create a professional digital presence
- List programs, facilities, and rentals in a public marketplace
- Sell in your local area
- Collect and manage leads from interested parents
- Accept online payments through secure integrations
- Store contracts and documents digitally
- Manage coaches, availability, and reservations
- Give parents access to book programs and management their child’s profile
Unmukt’s Role: Strategy, Brand, Network
Unmukt brings three crucial strengths:
- Insight into the academy system — understanding what academies need and what parents look for.
- Global experience — exposure to different leagues, countries, and cultures.
- Credibility and influence — his voice moves the ecosystem forward.
He will contribute to brand alignment, outreach to academies, and strategic expansion — especially in fast-growing cricket markets where sports culture moves fast and digital adoption accelerates even faster.
Together, we are aligning product and purpose.
What This Means for the Future of Sports Technology
For academies:
More visibility. More bookings. Less admin.
For coaches:
Freedom to manage sessions, availability, and payouts seamlessly.
For parents:
A transparent view of their child’s progress.
For young athletes:
Access. Opportunity. Choice.
Sports should feel exciting, not complicated by admin.
The Road Ahead: A Future Built With And For The Sports Community
This partnership strengthens our foundation for global expansion, with new product innovations already in motion. As we grow, the vision remains unchanged:
To create the most intuitive sports management platform on the planet.
A place where:
- Talent meets opportunity
- Coaches find their audience
- Academies scale without limits
- Parents stay informed and empowered
The grassroots level of sports has been waiting for digital infrastructure.
iCaptain is building it.
Final Word
This isn’t just a partnership announcement.
It’s a signal that sports tech is entering a new era — one built on simplicity, transparency, and growth.
Welcome aboard, Unmukt.
The future looks bright, for cricket, for academies, and for every athlete who dreams bigger.
iCaptain.io
